• Target Audience Size

  • Global population between 18-50 years of age: Approximately 2.5 billion.

  • Narrowed down to individuals with an interest in independent films (using available data on film streaming behaviors and niche markets): Let's assume about 10% of this population, or 250 million potential viewers globally.

• Adoption Rates & Growth Phases

  • Year 1 (Initial Launch Phase):

    • Early adoption is typically around 1% to 3% of the total target audience. Assuming 1%, that’s 2.5 million users in Year 1.

    • We’ll assume a growth rate of 10% monthly for the first year as the platform builds recognition, partnerships, and its film library.

  • Year 2 (Expansion Phase):

    • As awareness grows through marketing, partnerships with filmmakers, and word-of-mouth, we can expect more rapid user adoption.

    • Monthly growth rate of 5% for the year due to increased market penetration, assuming users grow by 50% to 75% from Year 1, reaching around 3.75 to 4.4 million users.

  • Year 3 (Acceleration Phase):

    • Steady expansion through global awareness, increased content variety, and possible features like festivals, original productions, and exclusive content.

    • Monthly growth rate of 3% for this year, with a 50% increase in total user base from Year 2.

    • Expected users: 5.6 to 6.6 million users by the end of Year 3.

​

• User Retention and Engagement

  • Churn Rate: Streaming platforms typically face a churn rate of about 2-5% monthly. Let’s assume a 3% churn rate monthly, meaning we need to account for user losses in each growth cycle but offset with new additions.

​

• Revenue Projections

  • Ad-Supported Revenue (AVOD Model):

    • On average, platforms like YouTube generate between $1-$2 per user per month from ads.

    • With an ad-supported model, we’ll assume $1.50 monthly per active user.

    • Example for Year 1:

      • 2.5 million users × $1.50 × 12 months = $45 million in revenue.

    • For Year 3 with 6 million users:

      • 6 million users × $1.50 × 12 months = $108 million in revenue.

  • Pay-Walled Content (Premium Offerings):

    • Assume 5-10% of the user base opts for premium content at an average of $5/month.

    • Year 1: 2.5 million users, 5% opt-in (125,000 users) × $5/month = $7.5 million additional revenue.

    • Year 3: 6 million users, 5% opt-in (300,000 users) × $5/month = $18 million additional revenue.

• Cumulative Revenue Projections

  • Year 1:

    • AVOD Revenue: $45 million

    • Premium Revenue: $7.5 million

    • Total Year 1 Revenue: $52.5 million

  • Year 3:

    • AVOD Revenue: $108 million

    • Premium Revenue: $18 million

    • Total Year 3 Revenue: $126 million

​

• • 3 Year Growth Projection Summary

    • Year 1:

    • User base: 2.5 million

    • Revenue: $52.5 million

​

• • • Year 2:

    • User base: 3.75 to 4.4 million

    • Revenue: $78.75 to $92.4 million

​

• • • Year 3:

    • User base: 5.6 to 6.6 million

    • Revenue: $126 to $145.2 million

​

 Key Growth Drivers:

• Content Strategy: Expanding the film library, offering exclusive pay-walled festivals, and adding educational and competition-based content.

• Marketing & Partnerships: Collaborating with indie filmmakers, film schools, and influencers to increase adoption.

• Geographic Expansion: Expanding into emerging markets with high mobile and streaming adoption rates, such as Southeast Asia, Africa, and Latin America.

​