Business Name: Film Village
Type: AVOD Microbudget Independent Film Streaming Service
Platform: Apple and Android apps, Television
Demographic: 17 to 35-year-old film enthusiasts and independent film creators
Yearly Operation Budget: $30,000

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1. Value Proposition

• For Viewers: Free access to a curated selection of microbudget independent films, supported by ads. Offers unique and diverse content not available on mainstream platforms.

• For Filmmakers: A platform to showcase their work and earn perpetual residual payments, providing exposure and income opportunities.

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2. Customer Segments

• Primary Audience: 17 to 35-year-old film enthusiasts who enjoy indie films and prefer free streaming options.

• Secondary Audience: Independent filmmakers and film creators seeking a platform for distribution and revenue generation.

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3. Channels

• Digital Platforms: Apple and Android apps, and Television apps (Roku, Amazon Fire TV, etc.).

• Social Media: Facebook, Instagram, TikTok, YouTube for marketing and community engagement.

• Film Festivals and Indie Film Communities: Partnerships for content acquisition and promotion.

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4. Customer Relationships

• Engagement: Regular updates on new releases, personalized film recommendations, newsletters.

• Support: Responsive customer service through in-app chat and social media.

• Community Building: Forums, comment sections, live Q&A sessions with filmmakers, user-generated content reviews.

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5. Revenue Streams

• Advertising Revenue: Main income source through targeted ads shown during film streams.

• Premium Subscription: Optional ad-free experience and early access to new releases.

• Sponsorships and Partnerships: Collaborations with brands and film festivals for additional funding and promotion.

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6. Key Activities

• Content Acquisition: Sourcing, curating, and licensing independent films.

• Platform Development and Maintenance: Ensuring a smooth, user-friendly streaming experience on all platforms.

• Marketing and Promotion: Growing the user base and attracting advertisers through digital marketing, social media campaigns, and partnerships.

• Monetization Strategies: Optimizing ad placements, exploring premium features, and securing sponsorships.

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7. Key Resources

• Content Library: Collection of microbudget independent films.

• Technology Infrastructure: Development and maintenance of Apple and Android apps, and TV applications.

• Marketing Team: Expertise in digital marketing, social media, and content promotion.

• Partnerships: Relationships with independent filmmakers, film festivals, and advertising networks.

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8. Key Partnerships

• Independent Filmmakers: For exclusive and diverse content.

• Advertising Networks: For generating ad revenue.

• Film Festivals and Indie Communities: For content acquisition and promotional support.

• Technology Partners: For app development, hosting, and maintenance.

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9. Cost Structure

• Content Acquisition: Fees to filmmakers, licensing costs (approx. $10,000/year).

• Platform Development and Maintenance: Hosting, software development, and maintenance costs (approx. $8,000/year).

• Marketing and Promotion: Advertising, social media campaigns, partnerships (approx. $7,000/year).

• Operational Costs: Salaries, customer support, administrative expenses (approx. $5,000/year).